Dell Inc: Moving Beyond Direct Sales Model

Case Code: BSTR280
Case Length: 26 Pages
Period: 2006-2008
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.400
Organization: Dell Inc.
Industry: Computers
Countries: Global
Themes: Sales & Distribution Management, Supply Chain Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Michael, a freshman at the University of Texas, Austin, incorporated PC Ltd. in May 1984 with a modest sum of US$ 1000. The company built IBM compatible computers from stock components and sold them at low prices. It ran on a simple yet innovative low-cost direct selling concept where the customers' needs were understood and valuable computing solutions were provided to suit their needs...

Buy this case study (Please select any one of the payment options)

Price: Rs.400

PayPal (9 USD)

Custom Search