Design Thinking at BBVA
| Case Code: BSTR616 Case Length: 8 Pages Period: 2007-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.300 Organization: Banco Bilbao Vizcaya Argentaria, S.A. Industry: Banking Countries: Spain Themes: Digital Transformation, Digital Disruption, Digital Ecosystem, Organizational Culture |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Since 2007, Banco Bilbao Vizcaya Argentaria, S.A. (BBVA), a Spanish multinational financial services company and one of the largest financial institutions in the world with assets of 753 billion euro, had launched various initiatives under its digital transformation program. In mid-2016, it adopted Design Thinking (DT) in its different business areas worldwide. (Refer to Exhibit I for a Note on DT). BBVA believed that the implementation of DT would help the bank to promote new ideas and encourage the participation of the entire team in generating ideas. It would also promote collaboration within the team and exposure to new ideas. Lastly, the combination of an end-user focus, stimulation of a creative ideas process, and leveraging a diverse team would help BBVA to develop a competitive advantage in the industry...
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