Taking on Amazon: Flipkart-Myntra Merger
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Case Code: BSTR464 Case Length: 19 Pages Period: 2007 - 2014 Pub Date: 2015 Teaching Note: Not Available |
Price: Rs.500 Organization: Flipkart, Myntra Industry: Online Retail Countries: India Themes: Merger and Acquisition |
Abstract Case Intro 1 Case Intro 2 Excerpts
Indian Online Retail (E-Tail) Industry
The online retail space formed about 0.55% of the overall Indian retail industry (about Rs. 25.3 billion), and included organized and unorganized retail. The online retail industry constituted just about 7.9% of the organized retail industry in India. Indian e-tail industry players mostly followed an inventory-based model or a non-inventory-based model also known as the marketplace model. In August 2014, the players which followed the inventory-based model were Jabong.com , Myntra.com, Firstcry.com , zovi.com (all were online retailers) and players that followed the non-inventory-based model were Flipkart.com, Snapdeal.com , ebay.in , and Amazon.in (all were marketplaces). Industry experts felt the Flipkart and Myntra deal could start a phase of consolidation in the Indian online retail space which was worth about Rs. 139 billion (about US$2.32 billion) in 2012-13.....
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