Ford Motor Company Bids Goodbye to India

Case Code: BSTR637
Case Length: 9 Pages
Period: 2010- 2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization : Ford India
Industry : Automotive
Countries : India
Themes: Business Failure

Abstract Case Intro 1 Case Intro 2 Excerpts

Company Background

In June 1903, Henry Ford (Henry), former chief engineer at Edison Illuminating Company , and 12 investors established a car manufacturing company in Michigan, US, with an investment of US$ 28,000 and named it Ford Motor Company. In July 1903, Ford launched the first Ford model – the two-cylinder Model A automobile with a tonneau (or backseat) – and sold it to Ernst Pfennig, a Chicago dentist, for US$850.3. By October 1903, Ford had made a profit of US$ 37,000..

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