General Motors' New Strategy in India
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Case Code: BSTR410 Case Length: 17 Pages Period: 1984-2011 Pub Date: 2012 Teaching Note: Not Available |
Price: Rs.400 Organization: Hero Group, Honda Motor Company, Hero Honda Industry: Automobile Countries: India Themes: Joint Venture, Strategic Alliance |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The journey of General Motors (GM) can be traced back to 1887 when Ransom E. Olds started the Olds Motor Vehicle Company Inc., (OMVC) in Michigan, USA, and started selling vehicles under the Oldsmobile brand. In May 1903, Buick Motor Company (Buick) was incorporated by David Dunbar Buick and Buick started manufacturing and selling vehicles by 1907. Despite having a good start and selling 6,500 vehicles per year between 1901 and 1908, OMVC started to face severe competition from other major automobile companies like Buick, Cadillac Automobile Company (Cadillac), and Oakland Motor Car Company (OMCC).
In 1908, William Crapo Durant5 (Durant) started General Motors Company (GM) as a holding company for Buick. The same year, Durant bought OMVC. In 1909, GM bought Cadillac and OMCC. In 1910, motor vehicles sales plummeted, resulting in many manufacturers exiting the business. GM too sold some of its businesses at a loss. Its financial problems forced Durant out of GM's management. In 1911, Durant joined Chevrolet Motor Company (Chevrolet). In 1916, Durant traded Chevrolet shares to buy a majority stake of 54.5 percent in GM. With the acquisition of shares in GM, Durant became the president of GM...
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