GM in Trouble

Case Code: BSTR320
Case Length: 20 Pages
Period: 2008-2009
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: General Motors
Industry: Automobiles
Countries: US
Themes: Managing in Tough Times, Slowdown in Global Automobile Industry

Abstract Case Intro 1 Case Intro 2 Excerpts

About GM

The history of General Motors Company (GM) can be traced back to 1903, when Buick Motor Company (Buick) was incorporated by David Dunbar Buick. In 1908, William Crapo Durant (Durant) started GM as a holding company for Buick. GM expanded rapidly through acquisitions in its early years...

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