Hidesign: Building India's First Global Fashion Brand
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Case Code: BSTR405 Case Length: 22 Pages Period: 2005-2011 Pub Date: 2012 Teaching Note: Not Available |
Price: Rs.500 Organization: Hidesign Industry: Leather Countries: India; Asia; Europe; US; Global Themes: Globalization, International Business, International Marketing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Industry Overview
The Indian leather industry, one of the oldest manufacturing industries, held a prominent place in the country's economy. It had a high export earning potential and was considered among the top foreign exchange earners for the country. It contributed to the development of the country both in terms of production and creating employment. The industry employed around 2.5 million people and had an annual production value of over US$ 7 billion. The value of its exports during 2008-2009 was US$3.59 billion, which accounted for a share of about 3% in the global leather trade - the US, Germany, the UK, and Spain being its important markets. The leather industry in India dates back to the prehistoric ages (around 3000 B.C). However, modern production was introduced to India by the English and the French in 1857.
Traditionally, the industry produced hides and skins with secondary leather industries like shoes, garments, bags, gloves, wallets, belts, etc. However, over the years, the country underwent a sea change, going from being a mere exporter of raw material in the early 1960s and 1970s to an exporter of value-added finished leather products by 2011. Its success was due to the various policy initiatives taken by the Indian Government. In a bid to help the domestic industry, India prohibited the export of raw or part processed hides and skins, which helped the industry obtain a strong position. The Indian leather industry was quite large. With the country being home to nearly one-fourth of the world's cattle population, the basic raw material was available in plenty....
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