HungerBox: Disrupting the B2B FoodTech Space in India
Case Code: BSTR621 Case Length: 10 Pages Period: 2016-2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization: HungerBox Industry: Foodservice Countries: United States, India Themes: Disruption, Innovation, Business Models, Digital Disruption |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
HungerBox was co-founded by Mitra and Kumar in 2016. Long before foodtech became a catchword, Mitra started an online food ordering company in 2007 and named it HungryBangalore.com. When investor Indian Angel Network (IAN) came on board, they advised Mitra to change the brand name to Hungryzone.com. After running for a couple of years, in 2011, Hungryzone.com was acquired by UK-based foodtech player JustEat Inc. and eventually by FoodPanda in December 2014..
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