IKEA: The Japanese Misadventure and Successful Re-entry


IKEA: The Japanese Misadventure and Successful Re-entry
Case Code: BSTR289
Case Length: 18 Pages
Period: 2002-2008
Pub Date: 2008
Teaching Note: Not Available
 Price: Rs.300
Organization: IKEA
Industry: Retail
Countries: Japan
Themes: International Business, Globalization Business
IKEA: The Japanese Misadventure and Successful Re-entry
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Ingvar Kamprad (Kamprad) established IKEA in 1943 at the age of seventeen. He came up with the name IKEA by combining the first letters of his name (Ingvar Kamprad), followed by the first letters of the farm and village he grew up in (Elmtaryd and Agunnaryd). Kamprad started a small business by buying and selling pens, Christmas cards, matches, cigarette lighters, nylon stockings and other items in bulk...

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