A Matter of Trust: Johnson & Johnson Product Recalls

Case Code: BSTR393
Case Length: 18 Pages
Period: 2010-2011
Pub Date: 2011
Teaching Note: Available

Price: Rs.400
Organization: Johnson & Johnson
Industry: Healthcare
Countries: US
Themes: Project Finance Crisis Management , Corporate Social Responsibility

Abstract Case Intro 1 Case Intro 2 Excerpts

Johnson & Johnson

Robert Wood Johnson (Robert), an American entrepreneur, was born on February 20, 1845 , in Carbondale, Pennsylvania. In 1864 , he moved to New York City to work at Roushton & Aspinwall where he came into contact with George J Seaburgy (George), who was later to become Robert's partner in their company Seabury and Johnson. Both Robert and George were inspired by Joseph Lister's inventions and ventured to make medical instruments and products that would be useful in the surgery room. Their firm specialized in manufacturing medical instruments and surgical tools...

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