Lidl: The Hard Discounter

Case Code: BSTR290
Case Length: 15 Pages
Period: 2006-2008
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.300
Organization: Lidl
Industry: Retail
Countries: Europe
Themes: Business Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Lidl's history goes back to the 1930s when Josef Schwarz (Josef) bought a stake in a wholesale fruit business, called Südfrüchte Grosshandel Lidl & Co. Josef expanded the business to include grocery. It was renamed Schwarz-Lebensmittel-Sortimentsgrosshandlung (SLS). The business expanded in the 1930s and the early 1940s till it was destroyed during World War II in 1944. It took the company ten years to rebuild the business. It then merged with the A&O retail chain, based in Heilbronn...

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