Maghound: Business Model Innovation in the Magazine Industry?

Case Code: BSTR343
Case Length: 23 Pages
Period: 2007-2009
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: Time, Inc.
Industry: Magazine
Countries: USA
Themes: Business Model Innovation, Industry Analysis

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Time magazine, the first US weekly magazine, was started by Briton Hadden (Hadden) and Henry Luce (Luce), who left their jobs at Baltimore News to start Time. On November 28, 1922, the company was incorporated with the support of 70 stockholders who had invested US$85,675 to launch Time...

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