Merger, Sale, or Partnership: Disney`s Options for Star in India

Case Code: BSTR673
Case Length: 7 Pages
Period:
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : The Walt Disney Company
Industry : Leisure & Entertainment
Countries : India
Themes: M&A, Business Failure, Market Entry & Exit,Postmerger Integration

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In November 2023, reports began circulating that US-based multinational mass media and entertainment conglomerate The Walt Disney Company (Disney) was contemplating what to do with its trouble-prone Indian operations – Disney Star (Star) . Apart from a range of TV channels (the Star TV network comprising 77 TV channels in eight languages) and movie business, Star had an OTT platform called Hotstar (or Disney+Hotstar) . Star’s strengths were its wide market reach and its sports business. It had held the rights for telecasting one of the most popular cricketing events in the world, the Indian Premium League (IPL)..

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