Microsoft Powers Bing with AI-The Battle for Online Search Heats up Amidst Ethical Concerns
| Case Code: BSTR670 Case Length: 12 Pages Period: 2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : - Industry : Technology & Communications Countries : United States Themes: Artificial Intelligence |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Launching the AI-Powered Bing
In February 2023, Microsoft launched the new Bing at a press event. At the launch, the company said that the new search engine could plan a trip for the user and could also know how much it would cost. Commenting on the launch of the new Bing..
Ethical Concerns
In 2022, when Microsoft was working on launching its AI technology, some of its employees and ethicists voiced the concern that it could spread misinformation on popular social networking sites such as Facebook , affect critical thinking, and have an impact on modern society, which was based on facts. Despite such concerns..
Competing With Google
In 1997, Google was launched as an online search engine. During this time, Microsoft’s focus was more on its Windows Operating system and Microsoft Office suite. To have a presence in the online search engine market, Microsoft launched Bing in 2009..
Looking Ahead
Some analysts predicted that the AI market had tremendous potential that companies such as Microsoft could tap. According to Kirk Materne, analyst at global independent investment banking advisory firm Evercore ISI, the company through its AI initiatives could garner an additional US$50 billion to US$100 billion revenue by 2027..
Exhibits
Exhibit I: Microsoft’s Five-Year Financial Summary
Exhibit II: Microsoft’s Segment Revenue and Operating Income
Exhibit III: Microsoft’s Revenue by Significant Product and Service Offerings
Exhibit IV: Microsoft’s Five-point Blueprint for Public Governance of AI
Exhibit V: Desktop Search Engine Market Share
Exhibit VI: Global Search Engine Market Share (August 2022 to August 2023)
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
