Moser Baer: Growth through Diversification
Case Code: BSTR283 Case Length: 14 Pages Period: 1986-2008 Pub Date: 2008 Teaching Note: Not Available |
Price: Rs.300 Organization: Moser Baer Industry: Consumer Electronics Countries: India Themes: Diversification |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Early Years
Puri, the promoter of Moser Baer, had experienced several failures before he created Moser Baer. He established his first business venture, Metal Industries Pvt. Ltd., which manufactured aluminum wires and pipes, in West Bengal, a state in east India. However, labor unrest forced him to shut down this business (Refer Exhibit I to know more about Puri)...
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