Natura's Acquisition of Avon Products
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Case Code: BSTR591 Case Length: 13 Pages Period: 2018-19 Pub Date: 2019 Teaching Note: Available |
Price: Rs.300 Organization: Natura & Co. Industry: Cosmetics & Toiletries Countries: Brazil, United States Themes: Mergers and Acquisitions |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On May 22, 2019, Brazil-based cosmetic company Natura & Co (Natura) agreed to acquire its competitor Avon Products, Inc (Avon) in an all-stock deal. The acquisition would create the fourth largest beauty company in the world. The combining of the two companies would create a best-in-class multi-brand and multi-channel beauty group, with direct connections to consumers on a daily basis, analysts observed. According to Jan Zijderveld (Zijderveld), Avon’s Chief Executive, "Together with Natura, we will have broader access to innovation and a portfolio of products, a stronger e-commerce and digital platform, and improved data and tools for Representatives to drive growth and enhance value for shareholders."...
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