Naver Webtoons: Redrawing the Comics Industry through a Platform Business Model

Naver Webtoons: Redrawing the Comics Industry through a Platform Business Model
Case Code: BSTR669
Case Length: 16 Pages
Period: -
Pub Date: 2024
Teaching Note: Available
 Price: Rs.500
Organization : Naver Webtoon Corp
Industry : Leisure & Entertainment
Countries : South Korea
Themes: Platform Model, Platform Ecosystem, Platform Strategy,Business Models
Naver Webtoons: Redrawing the Comics Industry through a Platform Business Model
Abstract Case Intro 1 Case Intro 2 Excerpts

A New Spin to the Comic Industry – Webtoons

After the IMF Crisis in the late 1990s, many comic publishers in Korea had to shut down and subsequently the Manhwa (Korean term for animated cartoons) industry went into a decline. Once, the dot-com bubble burst leading to a worldwide recession, the situation became worse for the industry..

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