Nestlé under Fire over Unhealthy Product Portfolio: Will the Company Emerge Unscathed?
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Case Code: BSTR628 Case Length: 20 Pages Period: 1929 - 2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.400 Organization : Nestle Industry : Food & Beverage Countries : Australia, United States, India, United Kingdom Themes: Branding Strategy, Brand Revival, Crisis Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Nestlé's Growth: A Background Note
The genesis of Nestlé S.A. (Nestlé) was in 1866, with the foundation of the Anglo-Swiss Condensed Milk Company. This was the first ever condensed milk factory in Europe and it was opened in Cham, Switzerland. The factory was owned by two American men, brothers Charles and George Page. The two brothers had witnessed the growth of condensed milk in the US and wanted to manufacture milk close to a large, quality source. Switzerland produced an enormous amount of high-grade fresh milk and had been the center of production for many milk-based products since the early 19th century. The business owners created their milk products in Switzerland, but it was always produced for the English market. They opened a British factory in England in 1873.
Meanwhile, Henri Nestlé (Henri) was working as an assistant to a local pharmacist early in his career. He was trained in science and chemistry. Henri was an innovator by nature, and he experimented with everything from food to cement. In 1867, Henri Nestlé produced a nutritious combination of milk, wheat, and sugar. He called it Farine lactee. This cereal was so nutritious that it saved the life of a child...
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