Emerging Markets Strategy: Nokia Life Tools for Rural Markets

Case Code: BSTR349
Case Length: 23 Pages
Period: 2003-2009
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: Nokia Corporation
Industry: Mobile Phones
Countries: India
Themes: Emerging Markets

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

About Nokia Corporation
The history of Nokia dates back to 1865 when Fredrik Idestam, a mining engineer, set up Nokia Ab, a paper manufacturing company, in Finland. In 1920, Finnish Rubber Works (FRW) became a part of the company, and later on in 1922, Finnish Cable Works (FCW) joined them. In 1967, Nokia Ab, FRW, and FCW were merged to form the Nokia Corporation...

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