OnePlus: The Chinese Smartphone Start-up Targets India

Case Code: BSTR508
Case Length: 14 Pages
Period: 2014-2016
Pub Date: 2017
Teaching Note: Available

Price: Rs.600
Organization : OnePlus
Industry :Smartphone Industry
Countries : India
Themes: Business Strategy/ International Management/ International Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

About OnePlus

OnePlus was co-founded in late 2013 by former OPPO executives Lau and Carl Pei (Pei). With its “Never Settle” motto, OnePlus aimed at providing the best possible technology to users globally by creating elegantly designed smartphones with premium build quality and high performance hardware. The business model of OnePlus was built around razor-thin margins that focused on selling phones on low margins, monetizing instead on software and services and applications. OnePlus minimized overhead costs by manufacturing fewer units and limiting its inventory.....

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