The Parryware-Roca Joint Venture
|
Case Code: BSTR240 Case Length: 17 Pages Period: 2005-2006 Pub Date: 2006 Teaching Note: Available |
Price: Rs.300 Organization: Parryware, Roca Industry: Engineering, Construction, and Real Estate Countries: India Themes: Mergers, Acquisitions, and Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
ROCA
In 1917, Compañía Roca Radiadores, S.A. (Roca Radiadores) was founded by four brothers of the Roca family. The company, headquartered at Barcelona, Spain, initially manufactured cast-iron radiators and went on to dominate this market. Soon, it diversified and expanded its product range. In 1925, Roca Radiadores entered the bathroom accessories market with the manufacture and sale of cast-iron bathtubs. It launched a range of sanitary fixtures in 1936, and tapware in 1954. It pioneered the development of products that reduced water usage. In 1963, Roca Radiadores entered the air conditioning market through a subsidiary, after obtaining a manufacturing license from York International Corp.
The subsidiary, called Clima Roca York, manufactured residential and commercial air conditioning products in Spain and marketed them throughout Western Europe. Roca Radiadores was later renamed Roca Corporacion Empresarial, S.A (Roca). With the introduction of a range of wall and floor ceramic tiles in 1980 (through a subsidiary, Roca Cerámica) Roca became a supplier of the full range of bathroom products. The products offered by Roca varied from sophisticated water massage systems to the simplest accessories like shower trays and shower screens. Roca established factories and subsidiaries in Portugal, Latin America, the UK, Morocco, and Turkey. In 1994, York International Corp. acquired a 50% stake in Clima Roca York. In 1999, Roca acquired Keramik Holding AG Laufen (Laufen) of Switzerland for US$ 272 million. Laufen was a US$ 700 million manufacturer of sanitaryware and ceramic tiles, and was also the holding company for Laufen USA7. Laufen also had a presence in Europe and Brazil. Roca now had operations in 16 countries and became the world's second largest bathroom products group, behind American Standard...
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
