Reliance Enters Sports Broadcasting: Is the Arena Set for a Shake-Up?

Reliance Enters Sports Broadcasting: Is the Arena Set for a Shake-Up?
Case Code: BSTR632
Case Length: 6 Pages
Period: 2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization : Reliance Industries Ltd
Industry : Conglomerate
Countries : India
Themes: New Business Development, Brand Strategy, Disruption,Marketing Strategy
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Abstract Case Intro 1 Excerpts

Excerpts

Exhibits

Exhibit I: Broadcasting Entities Vying for IPL Rights
Exhibit II: Key Sporting Events Telecast, As Of 2021

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