Snow Monkey : Revolutionizing the Ice Cream Industry
Case Code: BSTR586 Case Length: 11 Pages Period: 2015-2019 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Snow Monkey Superfood Ice Treat Industry: Foodservice Countries: United States Themes: Disruption, New Product Development, Marketing Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Story Behind the Creation
Rachel was born to parents of Chinese and German descent. Raised in Hong Kong, she was enterprising and started her first business in the entertainment industry at the early age of 16. She also gained experience working with Pepsi China, the Peninsula Hotel in Shanghai, and the Hilton Queenstown. Rachel was a sportswoman as well and a member of the Hong Kong National Field Hockey team. Hence, she was conscious about her food and nutrition. At the age of 20, however, Rachel unfortunately was diagnosed with Celiac disease. The food allergy drove her to explore alternative diets and primal ingredients...
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