Souq.com and the Battle for the Future of E-Commerce in the MENA Region
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Case Code: BSTR551 Case Length: 16 Pages Period: 2009-2018 Pub Date: 2018 Teaching Note: Available |
Price: Rs.400 Organization: Souq.com Industry: E-commerce; Retail, Retail Countries: Middle East, MENA Themes: Managing Growth, Harvesting the Venture |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Mouchawar was a Syria-based engineering graduate who had worked in different technology companies in the US in the late 1990s. He came to the UAE in 2000, and found that there was potential for the e-commerce business in the MENA region. He first launched a consulting company handling web and e-commerce projects for the local Arab market. In 2005, he joined Maktoob, an online services company founded in Jordan. It was at that time that he hit on the idea of founding Souq along with other co-founders Samih Toukan and Hussam Khoury. Souq, started in 2005 in Dubai, began initially as an auction site linked to Maktoob. The word 'Souq' meant ‘marketplace’ in Arabic. The inspiration for the website’s name originated from a town called ‘Aleppo’ in Syria where Mouchawar was born. Aleppo was considered one of the world’s oldest business centers by analysts, and it had a number of marketplaces spread around the town...
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