Speedo: Leading the Swimwear Market

Case Code: BSTR327
Case Length: 20 Pages
Period: 2002-2009
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: Speedo International Limited
Industry: Swimwear
Countries: UK; Global
Themes: Market Leader Strategies, Growth Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

During the 19th century, improved economic conditions led people to indulge in recreational activities. Seaside activities such as swimming, surf bathing, and diving became popular all over the world....

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