The P&G-Merck KGaA Consumer Health Business Merger
Case Code: BSTR618 Case Length: 14 Pages Period: - Pub Date: 2020 Teaching Note: Available |
Price: Rs.400 Organization: Procter & Gamble Company Industry: - Countries: United States Themes: M&A, Divestment |
Abstract Case Intro 1 Case Intro 2 Excerpts
A Note on Procter & Gamble
P&G was founded in 1837 at Ohio, US, by two brothers-in-law – William Procter, a migrant from England, and James Gamble, a migrant from Ireland. Over a period of time, the company became one of the leading FMCG companies in the world.
The company dealt with baby, feminine and family care, fabric and home care, hair care, grooming, skin and personal care, and healthcare products.
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