Tim Hortons: On the Road to Recovery?
Case Code: BSTR647 Case Length: 16 Pages Period: 2014-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : Tim Hortons Inc. Industry : Food & Beverage Countries : Canada Themes: Turnaround Strategy, Brand Revival, Crisis Management,Leadership and Change Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Tim Hortons was founded in 1964 by Miles G. Tim Horton (Tim), a National Hockey League player. The first store, which opened in Hamilton, Ontario, Canada, sold only coffee and doughnuts. Wanting to grow his company, in 1967, Tim joined hands with Ron Joyce (Joyce), a Canadian entrepreneur..
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