Turnaround of Indian Railways: A Tough Road Ahead?
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Case Code: BSTR500 Case Length: 9 Pages Period: 2012-2015 Pub Date: 2016 Teaching Note: Available |
Price: Rs.400 Organization: Indian Railways Industry: Railways Countries: India Themes: Turnaround |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In February 2016, Indian Railways (IR) appointed global professional services provider, Ernst & Young (EY), to carry out a six-month study on how it could tap the advertising potential of stations and trains. EY was expected to develop a pricing strategy after evaluating the assets of IR to help the Railways bag advertising contracts worth Rs. 5 billion. According to a senior railway official, the railway minister was not keen on increasing freight tariffs or passenger fares. Instead, he had plans to generate revenues from other sources such as advertising, export of railway equipment, cutting down on working expenses, modifying the parcel leasing policy, and monetizing land. Commenting on the move, Abhay Krishna Agarwal, Partner Infrastructure & PPP at EY, said, “This is a good move by the Indian Railways, focus on generating revenue through non-farebox avenues will be the transporter’s thrust area in the future. Land monetization, advertisements and providing differentiated services in passenger and freight segments are promising areas for revenue generation........
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