Warner Bros Discovery Inc.: A Game Changer in the Global Streaming Space?
| Case Code: BSTR659 Case Length: 18 Pages Period: 2018-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : WarnerMedia Discovery Inc. Industry : - Countries : United States Themes: M&A, Brand Strategy, Core CompetenceCompetitive Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On April 8, 2022, US-based telecom giant AT&T Inc.’s (AT&T) media segment, WarnerMedia, and global media and entertainment company Discovery, Inc. (Discovery) announced that they had completed their merger to form an independent global media and entertainment company, Warner Bros. Discovery, Inc. (WBD). Earlier in May 2021, AT&T announced a US$43 billion deal to spin off its media segment WarnerMedia and merge it with Discovery. The merger would bring together WarnerMedia’s premium entertainment, sports, and news assets with Discovery’s leading nonfiction and global entertainment and sports businesses to create one of the largest entertainment companies in the world with the most differentiated content portfolio..
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