Zudio: Disrupting the Affordable Fashion Space in India

Case Code: BSTR695 Case Length: 13 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.300 Organization : Trent Ltd Industry : Textiles & Apparel Countries : India Themes: Disruption, Growth Strategy Brand Differentiation,Competitive Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Trent, a portmanteau of Tata Retail Enterprise, was created by the Tata Group in 1998 after the Group sold off its 50% stake in Lakmé Cosmetics (Lakmé) to Hindustan Unilever Limited (HUL) for Rs.2 billion (US$48.46 million). After Trent was founded, Simone Tata, the then Chairperson of Lakmé, acquired Littlewoods, a UK-based fashion retail store that was operating in Bengaluru back then, and rebranded it as ‘Westside’ under Trent. Her son, Noel Tata, was brought in from Tata International to lead the newly formed retail company..

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