The Concorde Saga
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Case Code: BSTR084 Case Length: 13 Pages Period: 1976 - 2003 Pub Date: 2004 Teaching Note: Available |
Price: Rs.400 Organization: British Airways, Air France Industry: Airlines, Countries : France, UK Themes: Differentiation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
The history of Concorde can be traced back to the 1940s, when the first transonic aircraft capable of reaching Mach 1.5 (Refer Exhibit I) was commissioned in Britain in 1943. The aircraft, which was called Miles M.52, was almost complete, when the government cancelled the project in 1946 citing high risk to the pilot as the reason.
The Royal Aircraft Establishment (RAE) of Britain was involved in supersonic research and had been holding discussions on the possibility of designing a supersonic aircraft for commercial purposes. The discussions led to the setting up of the Supersonic Transport Aircraft Committee (STAC) in 1956, comprising of various officials from the government to study the viability of a supersonic commercial aircraft. STAC comprised of several sub committees which conducted detailed research on several aspects of supersonic travel. In March 1959, the committee submitted its report consisting of its broad recommendations on the two types of aircraft, that it felt could be developed. One was a 100-seat aircraft with a cruise speed of Mach 1.2 (800mph) and a maximum range of 1,500 miles...
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