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Case Details

Case Code: BSTA003
Case Length: 13 Pages 
Period: 2003 - 2005    
Pub Date: 2005
Teaching Note: Not Available
Price:Rs.300
Organization :News Corp
Industry :Media 
Countries : Global
Themes: 
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

News Corp in 2005: Consolidating the DirecTV Acquisition

 

ABSTRACT

 
The acquisition of DirecTV has given Rupert Murdoch's News Corp considerable bargaining power. With DirecTV, Murdoch has gained access to 12 million subscribers in the US. DirecTV is also expected to fortify News Corp's own channels against competition from Comcast and Time Warner. Murdoch has dismantled everything at DirecTV that does not have anything to do with satellite broadcasting. He has also moved fast to acquire complete control of Fox Entertainment Group, which holds a controlling interest in DirecTV. DirecTV has launched new satellites. Modeling itself on the success of BSkyB (UK), DirecTV has announced it will introduce interactive television features to the American audience.
 
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Issues

Contents
INTRODUCTION
BACKGROUND NOTE
DIREC TV'S BUSINESS
DIREC TV'S BUSINESS
AFTER THE ACQUISITION
THE ROAD AHEAD
EXHIBITS

Keywords

News Corp, DirecTV, Hughes, GM (General Motors), Comcast, Strategy, Acquisition, Rupert Murdoch, Monopoly, Media business
INTRODUCTION>>