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TESCO in 2003 |
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ExcerptsBackground NoteStore FormatsTesco had tried to grow by serving various market segments through different store formats. These included the Smaller Compact (neighborhood supermarkets), Tesco Metro (city-center store), Tesco Express (petrol forecourt), Tesco Vin Plus Drinks Superstore and Tesco Extra (hypermarket)... MarketingTesco organized its products into categories. The selection was based on price, quality, service, innovation, the consumer's changing expectations and convenience, health and ethical issues. Tesco first began to diversify its assortment into non-food items through its 'Home 'n' Wear' collection but withdrew in the late 1980s, in favor of developing its fresh food range... OperationsUntil 1983, Tesco's suppliers delivered many of the products directly to stores. This type of delivery scheme later proved to be grossly inadequate as volumes increased. In addition, it did not facilitate standardization and quality control...
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