TESCO in 2003
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA085 |
Electronic Format: Rs.
500;
Courier (within India): Rs.
500 + Rs. 25 Extra
Themes- |
| Case Length |
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16 Pages |
| Period |
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2003 |
| Organization |
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Tesco |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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UK, Global |
| Industry |
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Retailing |
Abstract:
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Tesco, the UK's leading grocery chain, was also the biggest
on-line grocer in the world. Tesco had attracted huge attention at a time when
most retailers had failed to establish themselves outside their home markets and
struggled in their on-line forays. In 2002, Tesco was the ninth largest retailer
in the world and the third most globalised retail company (along with Wal-Mart)
after Ahold and Carrefour. Tesco's strong focus on operational efficiency and
productivity gains had enabled it to keep prices low. Tesco had been a
successful globaliser. Its Internet business had also been doing well. Despite
this impressive record, Tesco still faced major challenges. The UK retailer was
small compared with the likes of Carrefour and Wal-Mart.
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Tesco also had to invest substantially in both hardware and software to strengthen its competitive position in the on-line business. This case illustrates the challenges retailers face in managing rapid growth and globalisation.
Contents:
Keywords:
Tesco, Grocery chain, Carrefour, Wal-Mart, Ahold, TE Stockwell, Cohen, Hypermarket, Superstores, Tesco Express, Globalisation at Tesco, Web initiatives, J Sainsbury, On-line grocery business, Ninth largest retailer
TESCO in 2003
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