3M: Leading the Way in Sustainability
| Case Code: CSRS012 Case Length: 16 Pages Period: 2010-2021 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization: The 3M Company Industry: Conglomerate Countries: United States Themes: Sustainability, Brand Strategy,Corporate Responsibility,Sustainable Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On April 22, 2021 (Earth Day), US-based multinational conglomerate, The 3M Company (3M), made a new commitment to reduce the use of virgin plastic by 57 million kg within the next five years. Gayle Schueller (Schueller), Senior Vice President and Chief Sustainability Officer at 3M, said, “3M has a history of applying science to create sustainable alternatives to plastic and with this public goal, it will be easier to share these solutions and collaborate with others on advancing a global circular economy .” To achieve the new goal, 3M intended to innovate the products and packaging in its Consumer Business Group. It strove to use recycled content and bio-based plastics , and adopt designs to decrease overall plastic use..
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