Back Market and the Global E-Waste Crisis
| Case Code: CSRS015 Case Length: 18 Pages Period: 2014-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.600 Organization: Back Market Industry: Technology & Communications, Manufacturing Countries: World/global Themes: Business Ethics, Corporate Responsibility ,Sustainability,Business Ethics |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Back Market was founded in 2014 by de Larauze, Quentin Le Brouster (Le Brouster), and Vianney Vaute (Vaute). Both de Larauze and Le Brouster had previously worked at marketplace distribution platform Neteven while Vaute was employed at an advertising agency BETC. While working for Neteven, de Larauze happened to visit a facility of an electronic refurbisher in France and was surprised by its factory-like sophistication and impressed at the quality and care that went into renewing the devices..
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