The Global Car Industry in 2004
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ECOA126 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs.
300 + Shipping & Handling Charges extra
Themes- |
| Case Length |
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12 Pages |
| Period |
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2004 |
| Organization |
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- |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Automobiles |
Abstract:
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The car industry occupies a position of strategic importance in many countries.
However, with increasing maturity, this industry has stagnated in the USA,
Europe and Japan with the average profit margins declining to less than 5% in
2004.
The case discusses the changing dynamics of the car industry in the USA,
European, and Japanese markets and the competitive position of various players
like General Motors, Ford, Toyota, Honda, and DaimlerChrysler. The case also
focuses on the various initiatives launched by the car companies to revitalise
and strengthen their position. To retain customer interest, car companies are
frequently renewing models.
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This is causing market fragmentation. They are also trying to
move towards a build-to-order model, which would serve niche segments
efficiently. Leading car manufacturers are concentrating on product development
and leveraging common platforms to launch new models. New business models that
cut costs and improve customer responsiveness are also emerging.
Contents:
Keywords:
Car industry, Global car industry, General Motors, Ford,
Toyota, Honda, DaimlerChrysler, USA car industry, European car industry,
Japanese car industry, Nissan, Volkswagen, BMW, Luxury cars, Renault, Telematics
The Global Car Industry in 2004
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