ITC - Rural Transformation through Technology
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(Case Code: ECOA136) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ECOA136 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs.
300 + Shipping & Handling Charges extra
Themes- |
| Case Length |
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13 Pages |
| Period |
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| Organization |
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| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Abstract:
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ITC is one of India's leading Fast Moving Consumer Goods companies. e-Choupal is
ITC's unique web based initiative which offers farmers of India the information,
products and services they need to improve farm productivity, enhance farm-gate
price realization and reduce transaction costs. The case outlines the critical
factors in the venture, which have been largely responsible for e-Choupal's
success - ITC's extensive knowledge of agriculture, the company's commitment to
transparency and the fairness with which both farmers and local partners are
treated. What began as an effort to re-engineer the procurement process for soya,
wheat, shrimp, and other cropping systems in rural India has also created a
highly profitable distribution channel for the company.
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Contents:
Keywords:
ITC, Cigarette and tobacco giant, Imperial Tobacco Company of
India Limited, Genesis of e-Choupal, The Sanchalak, The Samyojak, e-Choupal and
e-Choupal Network
ITC - Rural Transformation through Technology
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