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Case Code: ECON080
Case Length: 12 Pages 
Period: 2017-2019   
Pub Date: 2020
Teaching Note:Available
Price:Rs.300
Organization : Reliance Jio Infocomm Limited
Industry :Technology & Communications
Countries : India
Themes: Free Market/Monopoly/Industry consolidation
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Reliance Jio: Marching Toward Monopoly

 
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INTRODUCTION

 
In July 2019, Indian telecommunications company Reliance Jio Infocomm Limited (popularly known as Jio) overtook its rival Vodafone Idea Limited (Vodafone Idea) in terms of operating revenue to become India’s leading telecom operator. In less than three years of its launch, Jio emerged as the leading telecom service provider in India, offering unlimited voice calling and data benefits that lured customers.

Jio disrupted the Indian telecom market with its cheap tariff plans, which fundamentally transformed the market. With its growing popularity, competitors faced financial turmoil on the one hand and rapid loss of customers on the other...

 

 
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