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Reliance Jio: Marching Toward Monopoly |
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INTRODUCTION |
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In July 2019, Indian telecommunications company Reliance Jio Infocomm Limited (popularly known as Jio) overtook its rival Vodafone Idea Limited (Vodafone Idea) in terms of operating revenue to become India’s leading telecom operator. In less than three years of its launch, Jio emerged as the leading telecom service provider in India, offering unlimited voice calling and data benefits that lured customers.
Jio disrupted the Indian telecom market with its cheap tariff plans, which fundamentally transformed the market. With its growing popularity, competitors faced financial turmoil on the one hand and rapid loss of customers on the other...
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