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Case Code: ECON085
Case Length: 13 Pages
Period: 2018-2019
Pub Date: 2020
Teaching Note:Available
Price:Rs.300
Organization : Spotify Technology S.A.
Industry :Leisure & Entertainment
Countries : Sweden
Themes: Micro Economics/Pricing/Marketing Strategy
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Spotify – Price Discrimination

 
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INTRODUCTION

 
At the end of 2019, Swedish audio streaming company Spotify Technology S.A. (Spotify) reported 271 million monthly active users worldwide, up 31% year-over-year. Spotify, a software program, allowed users to download and stream a huge selection of music on their computers at home. It worked through a large collection of music, millions of tracks that users could search for and play using the free Spotify software. The company’s revenue streams included its paid subscriptions, advertisements, and downloads. Spotify’s freemium model with a free version of its streaming service, it persuaded a majority of its users to subscribe to the platform. ..

 

 
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