Catalyzing a Shared Sustainable Future: Responsible Banking at Yes Bank
| Case Code: FINC109 Case Length: 23 Pages Period: 2004-2016 Pub Date: 2016 Teaching Note: Available |
Price: Rs.500 Organization: YES Bank Industry: Banking and Financial Services Institutions Countries: India Themes: Sustainable Finance, Sustainability, Responsible Finance |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Since its inception in 2004, YES Bank Limited (Yes Bank) had created a paradigm in the Indian Banking sector through continuous innovation and excellence despite being a late entrant. In early 2010, Rana Kapoor, Managing Director and CEO of Yes Bank, and his team restated the mission and vision of the bank to include a holistic 'Responsible Banking' approach supported by its focus on the 'Triple Bottom Line'. Yes Bank considered sustainable finance as a guiding principle for its business in succeeding years, embedding the socio-economic and environmental policies into its strategic business practices. The sustainable initiatives enabled the bank to create a positive impact on the community, one which went beyond its business performance.
The bank's responsible banking strategy aimed at mainstreaming sustainability among the stakeholders with a vision to "be the benchmark financial institution for sustainability" in the country. Being a thought leader in responsible banking and sustainability integration, the bank achieved the twin objectives of developing profitable lines and helping India to build a clean and green future. This holistic approach toward sustainable development and corporate social responsibility through its sustained focus on financial inclusion, environmental stewardship, thought leadership, and sustainable investing made a measurable positive impact on society in a short time. This differentiated approach resulted in Yes Bank receiving several recognitions across leading banking league tables from independent institutions of repute, while winning multiple awards and accolades across product and service categories, both nationally and globally. One such achievement in the domain of sustainable finance was its becoming the first Indian bank to be included in the Dow Jones Sustainability Indices (DJSI) in the Emerging Market Index in September 2015. In 2015, of the 119 invited banks from the emerging economies, Yes Bank was the only bank included in the DJIS....
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