In February 2019, Swedish furniture retailer IKEA Group (IKEA) launched an interesting recruitment campaign for the job interview process. The campaign showed potential candidates entering a room for giving the interview only to be confronted with a board inside the room that read that they had to assemble the chair kept in the room before proceeding for the interview process! The campaign comprising a short video recognized the fact that interviews should be the right mix of credentials, attitude, and character. According to IKEA, a candidate’s enthusiasm to get the job done was a fit for the company’s culture...

Human Resource and Organization Behavior Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies

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