Dave’s Killer Bread – Second Chance Employment to Ex-felons

Case Code: HROB223 Case Length: 12 Pages Period: 1989 – 2015 Pub Date: 2021 Teaching Note: Available

Price: Rs.300 Organization: Dave’s Killer Bread Industry: - Countries: United States Themes: HR Policy, Employee Attitudes & Emotions, Leading Change, Workplace Diversity

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2005, Dave Dahl (Dave), a convicted felon who spent fifteen years in prison with charges ranging from armed robbery, assault and drug distribution came out of prison. His older brother Glenn offered him an opportunity to rejoin the family’s bakery business, Nature Bake, in Milwaukie, Oregon, USA. Glenn asked Dave to come out with a product that would help revitalize Nature Bake. Dave worked tirelessly to come out with nutty flavored crunchy textured bread with variety of whole grains and seeds. Glenn started selling the bread in the Farmers’ Market. Huge popularity of the bread made the family adopt the name Dave’s Killer Bread (DKB) in 2013..

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