Has Barnes & Noble Made a Successful Turnaround in the Digital Age?

Case Code: HROB258
Case Length: 20 Pages
Period: 1995-2022
Pub Date: 2024
Teaching Note: Available

Price: Rs.500
Organization: Barnes & Noble Booksellers, Inc.
Industry: Retailing
Countries: United States
Themes: Turnaround Strategy, Leadership and Change Management, Business Environment,Digital Disruption

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In late 2022, the world’s largest retail bookseller, Barnes & Noble Booksellers, Inc., (B&N) announced that it was opening two new stores in Boston, US, at locations that had previously been occupied by its bitter rival, Amazon Books – a chain of retail bookstores owned by online retail behemoth, Amazon.com, Inc. (Amazon) . Industry analysts observed that B&N’s new store openings were a surprising reversal of the status quo, as Amazon, generally referred to as “the killer of bookstores” announced in March 2022 that it was closing down the physical bookstores it had opened in 2015..

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