IBM`s Desperate Bid to Create Younger Organization - Big Blue’s Woes with Age Discrimination
| Case Code: HROB222 Case Length: 13 Pages Period: 2010-2018 Pub Date: 2020 Teaching Note: Available |
Price: Rs.400 Organization: International Business Machines Corporation Industry: Computer Hardware and Software Countries: United States Themes: Workplace Diversity, Diversity and Inclusion, Managing Diversity, Discrimination |
Abstract Case Intro 1 Case Intro 2 Excerpts
IBM’s 100-year History
For over a century, IBM had been synonymous with the American dream. It was founded in 1911 as The Computing-Tabulating-Recording Company, a result of the merger of four companies. Thomas J Watson Sr. became its president in 1915. Watson Sr, was instrumental in launching several employee-friendly initiatives like an education program for employees, voluntary activities, family outings, incentives for achieving targets, etc. He hired disabled people, women, and black people – the sections that were discriminated where employment was concerned. Over the next few years, the company expanded to Canada, South America, and Europe. It was renamed International Business Machines in 1924...
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