SAP`s Innovation Approach: Boost Startups and Intrapreneurship

Case Code: HROB248
Case Length: 18 Pages
Period: 2010-2022
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization: SAP SE
Industry: Technology & Communications
Countries: Germany
Themes: Corporate Entrepreneurship, Intrapreneurship, Employee Benefits,Organizational Behaviour

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In May 2022, Germany-based multinational software company SAP SE (SAP) announced that its startup accelerator , SAP.iO Foundries, had achieved its target of providing support to 200 startups with a female or underrepresented entrepreneur at the helm, almost six months ahead of schedule. Those 200 startups were stated to constitute almost 44% of the portfolio of the program consisting of 450 startups. Moreover, the 200 startups were found to have tied with or sometimes exceeded their counterparts on benchmarks that were considered for gauging success..

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