ICMR (IBS Center for Management Research)

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ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international.

ICMR is involved in business research, management consulting, and the development of case studies and courseware in management.

ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world.

Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

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ICMR (IBS Center for Management Research)

Asia Pacific's largest case study repository for management students, faculties, trainers and corporate executives

ICMR case studies

ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international.

ICMR is involved in business research, management consulting, and the development of case studies and courseware in management.

ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world.

Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

Case Study Categories

Varieties and numbers of case studies are available in our repository in different management subject categories. Below are the most popular categories in management areas:

case study categories

Awards and Achievements

ICMR cases have won awards in some of the most prestigious global case writing competitions such as EFMD, oikos, John Molson, CEIBS, The Case Centre, E-PARCC and many more...

awards and achievements

New Arrivals

Please check our recent case studies

case study categories

ICMR Books Collections

ICMR books are ideal resources designed to help deepen knowledge on the management theories and concepts helping to enhance decision-making skills

ICMR Case Books and Work Books

Testimonials

Our Premium Services

ICMR provides knowledge partnership services as well as training services

premium services

Custom Search

Greenpeace, Nestlé and the Palm Oil Controversy: Social Media Driving Change?Case Studies
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Case Details

Case Code: ITSY065
Case Length: 23 Pages 
Period: 1996 to 2011  
Pub Date: 2011
Teaching Note: Not Available
Price:Rs.500
Organization :Nestlé SA/Greenpeace International
Industry : Consumer Packaged Goods 
Countries : Europe, US, Global
Themes: Change Management/Information Technology/Organizational Behavior  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Greenpeace, Nestlé and the Palm Oil Controversy: Social Media Driving Change?

 

ABSTRACT

 
This case study is about how Greenpeace used social media to foster change in Nestlé SA (Nestlé). Experts felt that the environmental protection group made clever use of social media and direct action against the European food processing giant. The campaign proved to have high impact, forcing Nestlé to clarify its stance on palm oil and create a timetable for cleaning up its palm oil supply chain. This case is meant for MBA/ MS students as a part of their IT & Systems/ Organizational Behavior curriculum. It can also be used in Marketing Management curriculum.
 
IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies
or
IT and Systems Case Studies Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies
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PayPal (11 USD)

 

Issues

The case is structured to achieve the following teaching objectives:
  • Understand how Information and Communication Technology (ICT) can be used in initiating change.
  • Evaluate the use of ICT, especially Social Media, in change management.
  • Understand the communications process in the particular context of Social Media.
  • Appreciate the importance of formulating a Social Media strategy and full time professionals for executing the same
Contents
Introduction
Palm Oil, Rainforests and Orangutans
Isolating Sinar Mas
Nestlé And Its Controversies
Unleashing the Power Of Social Media
Direct Action by Greenpeace
A change of heart?
One of The Most Successful Anti-Corporate Media Campaigns
Social Media as A Change Agent
Exhibits

Keywords

Information and Communication technology, Change management,IT in change management,Social media, Social media as change agent, Social media as communication and coordination tool, Anti-corporate media campaign, Supply chain
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