Ashok Leyland: Using BI and AI in the Automotive Industry
| Case Code: ITSY119 Case Length: 17 Pages Period: 2010-2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.400 Organization: Ashok Leyland Limited Industry: Automotive Countries: India Themes: Artificial Intelligence, Digital Marketplace, Business Intelligence Systems,Big Data Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
In the year 1948, Ashok Motors was founded by Raghunandan Saran (Saran), who named it after his son, Ashok (See Exhibit II). The company was set up in collaboration with Austin Motor Company , UK, for the assembly of Austin cars. In 1949, the company commenced production at the factory situated at Ennore in southern India and rolled out the first indigenously assembled A40 Austin car..
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