Digital Transformation at Bank of America
| Case Code: ITSY129 Case Length: 17 Pages Period: 2007-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: Bank of America Corporation Industry: Financial Services Countries: United States Themes: Digital Transformation, Digital Strategy, FinTech,Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Fintech and Banks
Between 2007-2009, global banks faced the uphill task of maintaining profitability amidst low-interest rates, a liquidity crunch, tightening regulation norms, and lost reputations . There were innovations taking place in the banks such as distributing wealth management products through branches; innovations in the debt market and credit instruments, and government backing of banking obligations. However, this did not seem to help..
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