Digital Transformation at Starbucks
| Case Code: ITSY123 Case Length: 16 Pages Period: 2008-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: Starbucks Corporation Industry: Food & Beverage Countries: United States Themes: Digital Transformation, Artificial Intelligence, COVID-19,Digital Ecosystem |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Starbucks
The history of Starbucks dates back to 1971 when an English teacher Jerry Baldwin (Baldwin), a history teacher Zev Siegl (Siegl), and a writer Gordon Bowker (Bowker), founded the company to sell coffee beans and coffee making equipment. Initially the company was known as Starbucks Coffee, Tea, and Spice..
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